Why is Obesity Still Rising?

“The prevalence of obesity and overweight has increased dramatically in the United States since the mid-1970s, and nearly two of three adult Americans are either overweight or obese. Although high costs—in health, social, and economic terms—are known to be associated with obesity, how the U.S. population reached this point is less well understood.”

–U.S. Department of Agriculture

» This is frustrating that the government has no clue about obesity epidemics.

» People feel guilty because they try to eat healthier based on health professionals recommendations, but they face difficulties to achieve long-term results.

» By analyzing food habits of our customers, we have observed the same phenomenon.

» People have the tendency to eat healthier and exercise more than our European customers.

» Why is there this huge difference?

» Our Analysis

After coaching thousands of customers, we have discovered the following:
- Metabolism is slowing down due to various habits, even considered as healthy.
- Dehydration level is higher in America than in Europe. 75% of Americans are functioning in a chronic state of dehydration.
Current popular diets have been invented in the 1970s, when obesity was low and evident (too much food consumption, sedentary lifestyle). This is the reason why they are not adapted to the new types of obesity in the 2010s.